The TalentEgg National Campus Recruitment Excellence Awards and Conference 2017 will be held at the Design Exchange on May 18th, 2017.

May 18, 2017
Design Exchange, 234 Bay Street, Toronto, Ontario, Canada

Register Now Save more with our Group Rates (Groups of 3 or more)


Brian Fetherstonhaugh
Brian Fetherstonhaugh
Chairman and CEO OgilvyOne Worldwide

As Chairman and CEO of OgilvyOne Worldwide, Brian Fetherstonhaugh brings an original, authoritative perspective to how employer brands are built, how corporate cultures are created, and how to adapt to our ever-changing digital world when recruiting and retaining young people. He calls it “The Power of Magnetism.”

Brian is passionate about how digital transformation affects talent recruitment and what big data means for the employer brand experience. He leads more than 5,800 employees in 40 countries at OgilvyOne Worldwide, the digital marketing and commerce arm of Ogilvy & Mather. Brian understands how to recruit and retain new talent— the median age of his employees is 29 years. He’s joining The TalentEgg Awards and Conference as the keynote speaker to share his unique insight into using the power of magnetism to attract and retain young candidates.

In September, Brian published his first book titled The Long View: Career Strategies to Start Strong, Reach High, and Go Far, which features his advice on building a successful and enduring career.


8:30 – 9:00 am Registration & Breakfast
9:00 – 9:15 am

Welcoming Remarks

Mary Barroll
9:15 – 10:15 am

How to Become a Magnetic Talent Enterprise

Brian Fetherstonhaugh
Chairman and CEO of OgilvyOne Worldwide
10:15 – 10:35 am Break and Book Signing
10:35 – 11:05 am

New to the Workforce: The Conference Board of Canada on Compensating, Attracting and Developing Recent Graduate and Student Employees

Monica Haberl
The Conference Board of Canada
11:05 – 11:15 am



11:15 – 12:00 pm

Fostering Future CEOs: Odgers Berndtson and the Innovative CEO x 1 Day Program

Jacqueline Foley
Odgers Berndtson
Mary Barcellos
Element Fleet Management
Kim Forgues
Odgers Berndtson
Amreen Poonawala
CEO x 1 Day Participant
12:00 – 12:10 pm



12:10 – 1:10 pm Lunch
1:10 – 2:00 pm

Careers That Care: Social Responsibility in Recruiting

Kiran Nayaik
Rogers Communications
Tania Crump
Tracy Lutz
BMO Financial Group
Ayesha Singh
Amanda Minuk
2:00 – 2:05 pm


2:05 – 2:35 pm

Getting Ahead of the Curve: Campus Ambassador Programs and Relationship-Building

Nancy Moulday
TD Bank Group
Alyssa Petchonka
2:35 – 2:45 pm



2:45 – 2:55 pm Break
2:55 – 3:05 pm

Insights on How the 2017 Ontario Budget Will Impact Experiential Learning Programs

David Bartucci
Ontario Ministry of Advanced Education and Skills Development
3:05 – 3:50 pm

The Importance of Experiential Learning: Integrating
Hands-On Skills Development Into Education

Trevor Buttrum
Insurance Institute of Canada (Moderator)
Joanna Tsanis
The Experiential Learning Exchange at The G. Raymond Chang School of Continuing Education at Ryerson University
Caroline Konrad
Ryerson University/Canadian Association of Career Educators & Employers (CACEE)
Sandra Bickford
Ministry of Education
Anne Fannon
University of Waterloo/Canadian Association for Co-operative Education
David Bartucci
Ontario Ministry of Advanced Education and Skills Development
3:50 – 4:00 pm


4:00 – 4:30 pm

Canadian Campus Recruitment Report & TalentEgg’s Vision for the Future

Mary Barroll
4:30 – 4:50 pm





4:50 – 7:30 pm Reception

Conference Programming

In their quest to find tomorrow’s CEOs, Odgers Berndtson is asking the recruitment question we all ask ourselves: What drives the next generation of leaders, and how can we connect with them to develop their potential? The CEO x 1 Day program is Odgers Berndtson’s answer to that question. Their innovative student outreach program fosters Canada’s future industry leaders by matching a select group of third and fourth year university students with Canada’s top CEOs. The students have the chance to to act as CEO for the day at some of Canada’s biggest companies and learn from the best by job shadowing a global leader. This innovative program contributes to the professional development of all applicants; each student, regardless of whether or not they become finalists, participate in an executive search, including an online leadership assessment with Hogan Assessments. Students also build their leadership potential and connect with one another through every step of the CEO x 1 Day selection process. For this panel, Odgers Berndtson’s Chief Marketing Officer Jacqueline Foley and some special industry partners will tell us how they’re putting success into succession planning, and how they’re fostering future CEOs across the country.

Recruiters understand that no matter what industry you’re in or who you are, your career will make an impact on your company and in your community. Gen-Y and Gen-Z students and new graduates have grown up connected to a truly world-wide web, and their access to global information has made them more socially aware than ever. They know that an individual can make a difference, and they value career opportunities that will enable them to contribute to their community. Their desire to create positive social change can be the key to revolutionizing your company, and creating a positive legacy for generations to come.Social Responsibility can take many forms, and the panelists in this session will discuss their approaches to implementing social responsibility initiatives into their recruitment strategy and company structure. From sustainability to diversity to gender equality, today’s panelists are approaching social issues as opportunities to change the world.

• Tracy Lutz, Campus Recruitment, BMO Financial Group
• Tania Crump, Campus Recruitment, Bell
• As well as guest eggs-perts from Rogers Communications and EllisDon!

For Human Resources professionals, recruiters, and educators, creating lasting legacies is an important part of your career. Every time we network with potential employees or give a graduate their first job, we’re initiating relationships that will build the future of our companies. So why wait until individuals reach the application stage to get to know them?This session’s panelists will discuss why Campus Ambassador programs are a great way to build reciprocal relationships with potential future employees and clients. They’ll discuss how Ambassador programs develop your talent pool by giving each ambassador the chance to truly evolve and expand their professional skills. Campus Ambassador programs also give them the opportunity to socialize and connect with their peers. Through these programs, students can grow both professionally and personally, and you can develop a relationship with tomorrow’s workforce even before they graduate. By giving students the opportunity to represent their brands, companies are not only building strong relationships with future employees – they’re attracting them in the thousands.

• Nancy Moulday, Campus Relations, TD Canada Trust
• Alyssa Petchonka, Campus Talent Acquisition, Manulife

When Benjamin Franklin wrote, “Tell me and I forget, teach me and I remember, involve me and I will learn” in the eighteenth century, he was expressing the values of experiential learning that our next panel will discuss today.In 2017, Experiential Learning is increasingly integral to a well-rounded education. From as early as kindergarten to the last years of post-secondary school, innovators are uniting in-class education with hands-on, skills-based career development out in the world. During this session, our panelists will discuss how education is no longer confined to textbooks and lectures. Traditional schooling is starting to include interactive learning opportunities, such as internships, field work, community involvement and volunteerism, and simulated work experiences.

Our esteemed panelists, moderated by Trevor Buttrum, will spend the next hour teaching us how experiential learning techniques are better preparing students for the workforce and encouraging lifelong learning.

• Anne Fannon, University of Waterloo’s Professional Development Program
• Caroline Konrad, Canadian Association of Career Educators and Employers
• Sandra Bickford, Ontario Ministry of Education’s Student Success Policy Branch
• David Bartucci, Ontario Ministry of Advanced Education and Skills Development’s Highly Skilled Workforce Division
• Joanna Tsanis, Ryerson University’s Chang School of Continuing Education

With organizations anticipating increased rates of retirement in the next five years, employers will be looking to Canada’s youth to build their workforce. Join Monica Haberl, Research Associate and Executive Network Manager at the Conference Board of Canada, as she presents the findings of the Conference Board’s recent survey research on the compensation and development of new graduate, entry-level employees. Monica will give an overview of starting salaries by position type and education level, and will also discuss the prevalence of rotational programs, as well as hiring of co-op, intern, and student employees. Learn about how organizations are compensating new graduate employees, the skill sets organizations are paying a premium for as well as the type of on-the-job development they are offering new graduate and student employees.

To close the conference, Mary Barroll, President of TalentEgg, will present the company’s strategy for taking campus recruitment to the next level over the coming year. She will also present the findings from TalentEgg’s 2017 Student and Gen-Z Surveys, as well as unveiling our 2017 Canadian Campus Recruitment Report with key insights from our audience of students and new graduates.

TalentEgg has been a go-to career resource for students and new graduates since its inception in 2008, and nine years later, we are committed to the continued innovation of campus recruitment. Mary will discuss TalentEgg’s updated products and services, how TalentEgg is expanding our cross-platform multimedia production services and doubling down on digital marketing. Additionally, she will share TalentEgg’s strategies to expand employer branding and increase on-campus impact. Last but not least, Mary will reveal key findings of TalentEgg’s exclusive, targeted Decoding Gen-Z student survey. The collected data from this report reveals how to attract this unique demographic and what Gen-Z candidates are looking for in an employer.

Finally, Mary will unveil TalentEgg’s annual 2017 Guide to Canadian Campus Recruitment Report.TalentEgg has always believed that students and new graduates are go-to experts in determining the best practices in campus recruitment. Our audience of Millennial, Gen-Y, and Gen-Z job candidates has completed our 2017 TalentEgg Student Survey, providing recruiters with industry intelligence directly from their target candidates. These honest answers from students and new graduates have revealed new insights on the most effective social media strategies, the company values and cultures that attract top candidates, salary and professional development expectations, what students want from experiential learning and campus ambassador programs, and more!

Register Now

Pre-register for the 2017 TalentEgg National Campus Recruitment Excellence Awards and Conference


Questions or comments?

Email or call 416-479-4186.